Talk to any member of our UK or European sales team and you’ll know that you are talking to someone who understands your needs.

Our team have the insight, knowledge and empathy to not only answer your immediate product needs but also to generate new exciting menu ideas or alternative solutions.

We provide additional support and insight through analysis of ours or our customers’ data, recipe and menu development, training and education through masterclasses, site tours and supplier visits.

We seek to constantly develop fresh, different ideas and innovative products that will allow our customers to differentiate themselves in the market.

We’re extremely proud to be known as Europe’s #1 supplier of superfrozen, super thawed tuna, a patented technology that improves quality, appearance and shelf life.

What’s more our superb Atlantic farmed salmon, developed specifically for the European sushi market, is hand-scaled, filleted, pin-boned and individually wrapped in our raw ready-to-eat BRC AA* -approved premises, ensuring the highest possible quality & yield

joii salmon has an enviable reputation for delivering the best quality, highest possible yields and low waste in restaurants. Plus we are just as passionate about our ranges of speciality fish, and the bespoke developed recipes we supply to our customers.
We seek to constantly develop fresh, different ideas and innovative products that will allow our customers to differentiate themselves in the market.
In a sector that is often characterised as being price led and commoditised, our experience and expertise enables us to be agile and quick-witted on our customer’s behalf.

In fact such is our commitment to our customers, that you’ll often find us dropping into customer stores just for a catch up and to check that everything is going well.